Case Study: Amazon Experiments
Title test: +24% Conversion Rate
Image test: +23% Conversion Rate
Bullets test: +19% Conversion Rate
Incremental gains from Amazon’s ‘Manage Your Experiments’ add up to big business
No product is ever complete on Amazon. There’s always room for improvement, if you know how.
If you’re well established on Amazon, you’ve possibly optimised and perfect all of the key areas – Listing optimisation, review optimisation, graphic design and A+. So that’s the best your product can be, right? Well, we’re here to prove there’s more you can do.
Here are just three of the experiments we ran and how they performed.
Experiment 1: Optimised title on Amazon
This experiment involved testing two different titles for the product, each carefully crafted based on search terms and the audience that was visiting the product. The optimised title generated a 24% increase in conversion rate compared to the control version. It also generated increased traffic due to the title being more relevant to searches, meaning not only was there an increase in sales, but an increase in deeper brand awareness.
Experiment 2: Optimised main image on Amazon
Appeal to the eye by trying a different main image. This is what we did here, resulting in a whopping 18.7% increase in conversion rate. Because the main image appears in search too, more people clicked on the product, creating improved engagement too. Choosing the right image is subjective, but without creating a proper plan for on-going testing to include trialing a different image, you’ll never know which can be more successful and increase your sales.
Experiment 3: Optimised bullet points on Amazon
The bullet points on a listing on Amazon are much more complex than they may seem – should you include icons? Should you repeat keywords that are used elsewhere? How long should they be? How should they be structured? Just some of the questions we can help with. In this experiment we tested long-form versus short-form content, while also taking into account the structure of the bullets. The results were staggering; a 17.2% conversion rate on the new variant, an incredible 22.6% increase on the previous version.
The success of these experiments shows the power of the under-utilised Amazon Experiments tool, in helping sellers optimise their product listings and increase sales. With the help of Amazon Peanut, Raquex was able to identify key areas for improvement and make data-driven decisions to drive sales.
By building a full calendar of activity for a product, coming up with ideas on what to test, and writing the content to support it, Amazon Peanut can help you achieve similar results, keeping you ahead of the competition. Get in touch to see how we can plan this for your listings too.
CHELTENHAM BASED
Although we’re based locally in
Cheltenham, Gloucestershire, we have
clients across the UK, Europe, USA and India.
AWARD WINNING
Our award winning team has delivered
results on Amazon that will turn your stagnant listings around.
ALL AMAZON MARKET PLACES
Our team has successfully optimised a wide range of Amazon accounts on some big name brands, with incredible results.
